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Herb Lubalin : ウィキペディア英語版
Herb Lubalin

Herbert F. (Herb) Lubalin (pron. "loob-a'-len"; March 17, 1918 – May 24, 1981) was an American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: ''Eros'', ''Fact'', and ''Avant Garde'', and was responsible for the creative visual beauty of these publications. He designed a typeface, ITC Avant Garde, for the last of these; this font could be described as a reproduction of art-deco, and is seen in logos created in the 1990s and 2000s.
==Education and early career==
Herb Lubalin entered Cooper Union at the age of seventeen, and quickly became entranced by the possibilities presented by typography as a communicative implement. Gertrude Snyder notes that during this period Lubalin was particularly struck by the differences in interpretation one could impose by changing from one typeface to another, always “fascinated by the look and sound of words (as he) expanded their message with typographic impact.”〔Snyder, Gertrude. “Herb Lubalin: Art Director, Graphic Designer and Typographer.” ''Graphis: International Journal for Graphic and Applied Art'' 41 (Jan-Feb 1985): 56-67.〕 After graduating in 1939, Lubalin had a difficult time finding work; he was fired from his job at a display firm after requesting a two dollar raise on his weekly salary, up from a paltry eight (around USD100 in 2006 currency).〔“Pioneers: Herb Lubalin,” ''Communication Arts Magazine'' 41 (Mar-Apr 1999): 159.〕 Lubalin would eventually land at Reiss Advertising, and later worked for Sudler & Hennessey, where he practiced his considerable skills and attracted an array of design, typographic and photographic talent that included George Lois, Art Kane and John Pistilli. He served with Sudler for nineteen years before leaving to start his own firm, Herb Lubalin, Inc., in 1964 .〔(【引用サイトリンク】url=http://www.adcglobal.org/archive/hof/1977/?id=276 )

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